Who We Are

15Center represents the convergence of two worlds, embodied by the unique specializations of its two founders Matt Johnson (Neuroscience) and Prince Ghuman (Marketing).


Prince Ghuman

Prince started his first company while attending UC San Diego. He went on to be the founding Head of Marketing at one of the earliest automotive e-commerce platforms which was awarded the title of one of the fastest growing companies in America for three consecutive years by Inc Magazine. Prince moved on to be the founding Chief Marketing Office of ZipZap, a cryptocurrency tech startup in San Francisco.

Most recently, he held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly-traded FinTech company handling over $100B in international payments. He was named as one of the Shakers and Movers by the San Francisco Chronicle and he is currently a Professor at Hult International Business School in San Francisco.

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Matt Johnson, PhD

Matt is Professor and Associate Dean of Undergraduate Programs at Hult International Business School in San Francisco. His research focuses on connecting neuroscience and business. He also teaches a range of courses in this domain including Introduction to Psychology and Neuroscience, Behavioral Economics, and Neuromarketing. Matt received his PhD in Cognitive Psychology/Neuroscience from Princeton University in 2013, and before entering the world of academic leadership, worked as a business consultant in Shanghai, China for 18 months.

In his spare time, Matt enjoys writing feature-length screenplays. His most recent script, Foosball Tribes was awarded “Best Original Screenplay” at The Festigious International Film Festival in Los Angeles in July 2017.