Taught Live by Authors of the Neuromarketing Book Blindsight

Having coached attendees from over 50 countries, this course is developed by Professors Prince Ghuman and Matt Johnson, PhD, authors of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains.

Together, they have condensed over 25 years of experience
in research and practice of neuromarketing into a 3-day weekend course.

Certification Curriculum

In 3 days, you’ll develop an extensive understanding of biology-based consumer science
and learn how to ethically apply it to business.

Day 1: Perception, Attention, Mental Models, Behavioral Economics, Sensory Marketing

Day 2: Experiential Memory, Emotions, Impulsivity & Cognitive Control, Pleasure, Pain & Compulsion

Day 3: Likeability & Storytelling, Subliminal & Midliminal Messaging, Empathy & Communications, Ethics of Neuromarketing