Every Eye Has a Blindspot

We live ours lives completely unaware of the biological blind spot located at ~15 degrees from the center of each eye. At 15Center, our mission is to combine neuroscience and marketing to uncover consumer blind spots and help brands better engage with their customers.

15Center is the brainchild of Matt Johnson, an academic neuroscientist, and Prince Ghuman, a marketing professional. Now both business school professors, their collaborative mission is to provide business solutions using research-based neuroscientific principles.