Course Summary
The extensive 8-hour bootcamp covers the following topics:
- Sensation, Perception, and Consciousness
- Experiential Marketing via Senses
- Triggers and Cues
- Subliminal Messaging, Observability & Priming
- Perception of Randomness
- Limbic Structures and Emotion
- Stress Response and Risk Aversion
- Dual Process Theory of Decision Making
- K Value - Marketing to Impulsivity
- Positive Emotions
- Psychological Pricing
- Explicit Memory
- Associations
- Dopamine and Reinforcement Learning
- Psychology of Religion, Brands, Loyalty, and Identity
- Mirror Neurons
- Social Neuroscience
- Empathy, Compassion, and Social Psychology
- Trust and Persuasion
- Gamification, and Social Currency
- Psychological Stickiness & Virality
