Who We Are
15Center represents the convergence of two worlds, embodied by the unique specializations of its two founders Matt Johnson (Neuroscience) and Prince Ghuman (Marketing).
They are the authors of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains. Throughout the year, they host the Neuromarketing Bootcamp©, teaching marketing practitioners how to better understand their businesses through the lens of neuroscience.
Prince Ghuman
Prince started his first company while attending UC San Diego. Next, he was the founding Head of Marketing at one of the earliest automotive e-commerce platforms, which was awarded the title of one of the fastest growing companies in America for three consecutive years by Inc Magazine. Prince moved on to be the founding Chief Marketing Officer of ZipZap, a cryptocurrency startup in San Francisco.
Most recently, he held dual roles as the Director of Consumer Marketing, North America and the Director of B2B Marketing, Global for OFX, a publicly-traded FinTech company handling over $100B in international payments. He was named as one of the Movers and Shakers by the San Francisco Chronicle. At present, he is a Professor at Hult International Business School in San Francisco. A contributor to news outlets including Forbes, The Washington Post, INC. and Entrepreneur, he is currently a speaker covering how to apply neuromarketing within an ethical framework.
You can follow Prince on Twitter @PrinceGhuman824.
Matt Johnson, PhD
Matt is a professor, researcher, speaker and writer specializing in the application of neuroscience and psychology to the business world. Matt received his PhD in Cognitive Psychology/Neuroscience from Princeton University in 2013.
His focus now is ultimately about bridging the gap between science and business, and to this end he works across several fields including behavioral economics, consumer neuroscience, and experiential marketing.
A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native San Francisco, and has worked with Nike as an expert-in-residence in Portland, Oregon.
You can follow Matt on Twitter @MattJohnsonIsMe.
