DOUBLE TROUBLE

 
 

Matt Johnson, PhD

Johnson received his BA in Cognitive Psychology from UC San Diego in 2008, and his PhD in Cognitive Psychology/Neuroscience from Princeton University in 2013. His graduate research focused on autism and the neuroscience of human learning, utilizing both behavioral and neuroscientific techniques. He currently serves as the Associate Dean of Undergraduate Programs at Hult International Business School in San Francisco, teaching a range of courses in Neuroscience, Behavioral Economics, and Neuromarketing. 

Matt also enjoys writing screenplays and his most recent script, Foosball Tribes was awarded “Best Original Screenplay” at The Festigious International Film Festival in Los Angeles this past summer. He will also defend Kanye West, tooth and nail, as the best artist of the last century.


Prince Ghuman

Ghuman’s journey into entrepreneurship and marketing started during his undergraduate studies at UC San Diego. His first startup, Potenza, the first of its kind, marketed a brand of caffeinated water. He went on to be the founding head of marketing at BAP, one of the first digital automotive platforms and current leader in the automotive ecommerce space. During his tenure at BAP, the company’s revenues outpaced expectations through the exponential growth in web traffic and web sales and BAP was awarded the title of one of the fastest growing companies in America for three consecutive years by Inc. Magazine. After traveling the world in search of budding entrepreneurs to advise pro bono, he returned home to be the founding Chief Marketing Office of ZipZap, a cryptocurrency based tech startup in San Francisco.

Most recently, he held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly-traded fintech company handling over $100B in international payments. He was named as one of the Shakers and Movers by the San Francisco Chronicle in 2016 and he is currently the Professor of Marketing, Entrepreneurship and Communications at Hult International Business School in San Francisco, California.