Why Money and Fame in Hollywood Won’t Make You ‘Love Smart’
Love is in the air or at least in Hollywood. With Ariana Grande engaged to Pete Davidson and Justin Bieber putting a ring on ex-girlfriend Hailey Baldwin, whirlwind romance is not dead and marriage is still a thing. Let’s take a deep dive into why money and fame won’t make you or celebrities any much smarter when it comes to love.
According to neuroscience—and thousands of love songs, poems and Instagram posts professing one’s love for their significant other—love is addictive. When people fall in love, dopamine—the love hormone, omitting “feel-good” vibes—is released into their brains. This effect is akin to taking narcotics. Love is indeed a drug and Ke$ha was not exaggerating in her hit Your Love Is My Drug. Aside from love taking over thoughts, science dictates that love also takes all reasoning and flushes it down the toilet. When in love, the prefrontal cortex—the region of the brain responsible for logic and reasoning—dumbs down alongside the amygdala, which is responsible for evaluating environment and activating the fight or flight response. When in love, people tend to turn off all logic and reasoning regions unintentionally, leading them to make unwise decisions that further leads to negative consequences that they are subconsciously unaware of. Due to their lack of awareness, the cycle almost never ends until they sober up from the thrill of it all similar to how children chase after the next ride in amusement parks.
As human beings, one must accept that everyone is imperfect regardless of social status, race, religion and sex. They enjoy pleasure and accept themselves to love. As a result, some are constantly on their toes, waiting for Mr/Ms. Right or Mr/Ms Wrong in hopes that this will be the “last.” And then go back to the old days of swiping left and right. The cycle continues.
Feed Your Brain
15Center founders Matt Johnson, PhD and Prince Ghuman are co-authors of Allure: The Neuroscience of Consumerism. To get early access, sign up here.
Together, they teach individuals and businesses how to ethically apply neuroscience to marketing via neuromarketing bootcamps to uncover consumer blind spots and help brands better engage with their customers. Get your ticket here.